Query Universe

Overview

The Query Universe transforms your prompt management from ad-hoc lists into a comprehensive, auditable taxonomy. It uses a 3-layer approach:

1. Building Block Inventory — A reusable taxonomy of brand-specific terms organized by category
2. Query Universe — Prompts generated from building blocks, each classified across 16 dimensions
3. Coverage Report — Gap analysis showing which dimensions and blocks lack prompt coverage

Building Blocks

Building blocks are atomic, reusable terms that represent your brand's services, modifiers, and market context. They are organized into two levels:

Core Blocks

Modifier Blocks

Each building block has a weightage (0-100), source (website/general/custom), and priority (P1/P2/modifier).

Adding Blocks Manually

In addition to seeding from industry templates, you can add individual building blocks directly:

1. On the Building Block Inventory tab, click Add Block.
2. Enter the Term (e.g., "Cloud Computing").
3. Select a Category from the dropdown — the level, priority, and label are auto-derived.
4. Optionally adjust the Weightage (default 50) and Source (default "general").
5. Click Add to create the block.

Prompt Composition

The prompt composer generates prompts by combining building blocks using 10 natural-language templates:

• [Superlative] + [Service] + [Entity] + in [Location]
• [Brand] vs [Competitor]
• [Brand] reviews
• [Service] + [Price] + in [Location]
• [Action] + [Service] + [Entity] + in [Location]
• What is [Service]
• [Service] + [Sub-Category]
• [Superlative] + [Service] + [Industry]
• [Service] + [Audience]
• [Service] + [Technology]

Generated prompts are suggestions for review — they are never auto-inserted into your project. Each suggestion is automatically classified across all 16 dimensions.

16-Dimension Classification

Every prompt in the Query Universe is classified across these dimensions:

Coverage Report

The coverage analyzer examines your prompts against building blocks and dimensions to identify strategic gaps:

• Block Coverage — Which building blocks appear in at least one prompt
• Per-Block Coverage Table — A detailed table showing every block's category, term, prompt count, and covered/uncovered status, with a toggle to show only uncovered blocks
• Dimension Distributions — Count of prompts per intent type, journey stage, SDS tier, freshness, and risk level
• Location Coverage — How prompts are distributed across location types
• Gap Identification — Uncovered blocks, missing journey stages, missing intent types
• Recommendations — Auto-generated suggestions for improving coverage

Getting Started

1. Navigate to Query Universe from the sidebar (under Optimize)
2. On the Building Block Inventory tab, seed from an industry template or add blocks manually
3. Use Compose from Blocks to generate prompt suggestions
4. Review suggestions and add selected prompts to your project
5. Check the Coverage Report tab to identify gaps
6. Use the Backfill feature to enrich existing prompts with classification data

Enrichment Cron

A daily background job (3AM UTC) automatically enriches any prompts missing classification data. It runs the enhanced classifier, estimates search volume, derives SDS tiers, and auto-generates topics for all unclassified prompts.

Plan Availability