Prompt Mapping

Overview

Prompt Mapping provides a visual map of the relationship between your tracked prompts and the web pages on your site. It shows which prompts are linked to which pages, helping you identify content gaps and prioritize your optimization efforts.

Every prompt you track in AEO Optima represents a question that users (and AI engines) are asking about your industry, brand, or product. Prompt Mapping ensures that each of those questions has a dedicated page on your site ready to be cited as the answer.

How It Works

Prompt Mapping relies on the Primary Page URL field that can be set on each prompt.

1. Set Primary Page URLs — When creating or editing a prompt, you can assign a Primary Page URL. This is the page on your site that best answers that specific prompt.
2. Visualize the Map — Navigate to Prompt Mapping to see an overview of all prompts and their linked pages.
3. Identify Gaps — Prompts without a linked page represent content gaps: questions AI is being asked that you have no dedicated page to answer.

Prompts Without a Linked Page

A prompt with no Primary Page URL means there is no designated page on your site that directly addresses that query. These are your content gaps — opportunities to create new content that AI engines can cite.

Pages With Multiple Linked Prompts

A single page that has many prompts linked to it is one of your most important pages. It is expected to answer multiple queries that users and AI engines care about. These pages deserve the most attention when it comes to optimization and regular updates.

Using Prompt Mapping for Content Planning

Prompt Mapping transforms your prompt list into a content strategy tool. Here is how to use it effectively:

1. Find Prompts With No Linked Page

These are your highest-priority content opportunities.

• Filter for prompts that have no Primary Page URL assigned.
• For each unlinked prompt, decide whether to create a new dedicated page or assign it to an existing page that partially covers the topic.
• Prioritize prompts with higher priority scores (8-10) — these represent the most important queries your brand should be answering.

2. Find Pages With Many Linked Prompts

These are your most critical pages from an AI visibility perspective.

• Identify pages that multiple prompts point to.
• Run these pages through Page Optimization to ensure they score well across all six categories.
• Keep these pages updated frequently, as they serve as answers to multiple AI queries.

3. Ensure High-Priority Prompts Have Dedicated Pages

Not every prompt needs its own page, but high-priority prompts (scored 8-10) should each have a dedicated, optimized page.

• Review all prompts with a priority of 8 or higher.
• Confirm each one has a Primary Page URL assigned.
• If a high-priority prompt shares a page with several other prompts, consider giving it a dedicated page for deeper, more focused content.

Best Practices

• Update Primary Page URLs regularly — As you publish new content, revisit your prompts and assign pages to any that are currently unlinked.
• Use Prompt Mapping alongside Insights — The Content Ideas tab in Insights often surfaces topics that align with unlinked prompts. Use both tools together to guide your content calendar.
• Review after major content changes — Whenever you restructure your site, add new pages, or remove old ones, check Prompt Mapping to make sure all links are still valid.
• Start with gaps, not coverage — It is more valuable to create content for unlinked prompts than to optimize pages that are already linked. Fill the gaps first.